Giving back is important. Genuinely giving your time, your hard-earned income, and your resources to something meaningful is one of the most important things we do as people and as a company here at Adrenaline. If you're reading this, I'll assume you're involved in sports - Think of the people along the way who gave their time and well-deserved expertise to a loved one, in order for that person to improve and have a more enjoyable experience. Coaching and refereeing are two of the purest forms of charity in our sport, and Adrenaline obviously involves itself very broadly in both efforts.
The Awareness category at Adrenaline has seen many campaigns come thru its door: Play for Parkinsons, Catamount Classic, Travis Manion|Brendan Looney, etc, etc, etc... We will continue pushing this category of products, and we urge you to reach out with topics we can support (Info@Adrln.com). However, breast cancer is a disease that potentially touches more individuals and families than any campaign we've ever supported. We've worked with The Kelly Rooney Foundation in this initiative over the past few years, and honestly could not have dreamt up a better partner. They are an incredibly fun, genuine, honest and smart group of people who are straight as an arrow in the execution of their mission. They raise a great deal of money for breast cancer research each year, and to the Family of individuals at Adrenaline, we can't thank them enough.
Please swing into a Dick's Sporting Goods near you and check out this year's Adrenaline BCAM sock. This exclusive sock is only available at Dicks Sporting Goods. Also stop into any lacrosse retailer near you and see our other iterations of the BCAM initiative. It's not about Adrenaline or lacrosse this time, so please support a great cause!